Nike's "myth" -- the world many consumers are due to wear Nike and honor

Nike's "myth" -- the world many consumers are due to wear Nike and honor. Hkej monthly finance of Hong Kong "April 1991) : American city reported to the authorities some shoe shop owner apply for approval, the use of guns self-defense in order to protect the safety of person and property. Article comments, in recent years, due to admire the saddle, Nike many teenagers don't borrow commit murder, stealing and even malignant incidents, helpless, the shopkeeper had all seek so "ego to protect"...
Nike has a "myth" grow in 1960s, founded at the beginning of, small size, are likely to collapse. Dianah worman of the two founders cloth and knight will both have their offices, company and complete management institution. In 1985, Nike global profit for $13 million, 1994, the company's global turnover of us $48 billion, Its market share in the corner on the adidas is more than twice that of 24%. Nike's growth slowing pace does not. 95 years, compared with 2005 global sales rose 38% pre-tax profit growth, 55%, Nike stock rises quickly, two years ago, has soared to $43 per share $103 2006. Wall Street analysts and investors, many of the people in the 1980s had not valued Nike: "Nike and not much." Now give way: "god is like to create a myth, so he chose our unexpected nike air max ."
Nike myth because "god giveth"? Nike's President knight said: "yes, it is. We 'consumer god and god' dialogue with the magic tools - Nike AD..." Advertising on political communication Nike President commented: Nike notice, the advertisement effect of communication by the Nike brand, rapid growth. Nike's early works of advertisement publicizing product focuses on the technical advantage, because when brand positioning in formal sports players on the market. Of course, some leisure runners and exercise also buy Nike Air Max 2010 shoes, a comfortable, but also for Nike promotional: who owns the Nike, who knew sports! This has certain influence to consumers. But this period of Nike AD are real communication, Nike's communication in its "advertisement advertisement is produced in the reform.